for home developers + custom builders
paid advertising | web development | seo + content marketing

location exclusivity on offer to command your market

SERVICES

PAID ADVERTISING
PAY PER CLICK (PPC)
| full campaign setup + management |

all plans include market analysis, keyword research, ad copywriting + rotating, bid management, performance analysis + reporting

PLANS FROM $500 | € 450 | £ 400  [monthly]
NOT INCLUDING AD BUDGET

*additional services to add-on include: 

  • Custom landing pages
  • SEO of current website copy
  • New website copy + content including full SEO
  • Re-marketing implementation + management
  • Google + Bing Ads
  • Social Adverts (IG, Facebook)
  • Content marketing
  • Enhanced advert restructure, analysis and rotation
PPC CASE STUDY

STRUCTURE HOME – home developers  [ los angeles, california ]

CLIENT BRIEF:

Structure Home has been building homes – and building relationships – for over 25 years in beautiful Southern California. We took over the StructureHome.com website, refreshed the design and built up their content and SEO. Then we researched and analyzed the current market and trends, and set them up with an impactful full-service Google Ads account, which we’ve managed on a monthly basis for quite a few years with stellar results for a small budget and very competitive PPC industry.

COVID-19 + PPC CAMPAIGN MANAGEMENT

With a few years of solid PPC results behind them, we managed to setup Structure Home with a top position when the Corona Virus pandemic exploded across the world and most certainly the United States.

Our PPC management of their Google Ads increased exponentially during the midst of the COVID-19 crisis, providing incredible results from April 2020 through July 2020. Their results after this peak period, are still more than 2X their normal impressions and clicks on average from the previous 2 years reports.

WITH AN AVERAGE CTR ACROSS FIVE MONTHS OF 5.13% AND THE HIGHEST CTR AT 33.82% FOR EXPANDED DYNAMIC SEARCH ADS – STRUCTURE HOME DOMINATED THE LOS ANGELES HOME DEVELOPERS + BUILDERS MARKET DURING THE COVID-19 CRISIS.

WEBSITE DESIGN + DEVELOPMENT

CUSTOM DEVELOPMENT
| new designs + current website refreshes |

all websites are fully responsive on all devices and include basic SEO as standard.

website services include: 

  • Custom landing pages
  • Campaign microsites
  • A/B testing
  • New Developments
  • Existing Site Refreshes + Redesigns

DESIGN REFRESHES FROM $2500 | €2000 | £1875 

CUSTOM NEW DEVELOPMENT FROM $4000 | €3350 | £3000 

WEB DESIGN + REFRESH CASE STUDIES

CHIAWA SAFARIS:

| bounce rate | 
before redesign 40.58%
after redesign 1.44%

| other key metrics | 
page views +151%
session duration +37%
pages/session +97%
new users +33%

THE ANT COLLECTION:

| bounce rate | 
before redesign 62.31%
after redesign 0.72%

| pages per session | 
before redesign 2.27
after redesign 5.26

| keyword phrase metrics | 
clicks +72.8%
impressions +78.5%

LEWA WILDERNESS:

| bounce rate | 
before redesign 52.44%
after redesign 1.17%

| pages per session | 
before redesign 2.54
after redesign 4.31

| organic search | 
 +28%


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